This is my general approach to profitability.....
You´re the business owner or senior manager; you sign the cheques (or invoices), so you know what your costs are. You don´t always know if you´re getting value, but you have a pretty good idea if you´re wasting money.
I will certainly review your costs to see if they´re out of line for your industry, but I believe that you´re much better off selling more of the right products than just cutting costs.
Here´s a brief example that shows the differing impacts on your business of slashing expenses or increasing the sales:
Let´s assume that the business has a Gross Margin of 50% .... that means that the goods are sold for double the costs of buying or manufacturing them.
| |
Sales |
10,000 |
| |
Cost of Sales (50%) |
(5,000) |
| |
Gross Profit |
5,000 |
| |
Fixed Expenses |
(3,000) |
| |
Net Profit |
2,000 |
If you slash your expenses in half, from $3,000 to $1,500, you´ll make another $1,500 in profit. If you increase your sales by 30%, you´ll also make the $1,500 extra profit. Which scenario is more likely? Do you think you´ll be able to halve your costs? Let´s face it. That´s not very likely. Isn´t it going to be easier to increase sales?
There are often great opportunities for businesses to save money. Any business consultant can look at your business and suggest some cost savings. Good business consulting looks at the value you get from your costs. Do you want to start earning more value from your business?
Then call me at (604) 889-4199 and get sound advice and uncommon sense from genuine small business consulting. Although I have many clients are in the Vancouver area, I also have clients in the Fraser Valley, Whistler, the Okanagan, Sunshine Coast, and the United States.....that´s the power of the Internet.