What is a Business Plan?

What is a Business Plan?

According to Wikipedia, a business plan is a formal statement of a set of goals, the reasons why they are believed attainable, and the plan for reaching those goals.

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Categories: Business Plan Marketing

The Pow of Wow!

The Pow of Wow!

Sorry about the title :-( It started off as "The Power of Wow", but creative license battled better English and got control of my typing fingers.

This morning, I co-facilitated a sales and customer service training session in Vancouver that the Better Business Bureau put on for its accredited members. My co-facilitator was caught in traffic (code for "late"), so I started the session by telling the small business owners that I was presently reading a few business books. One of the books was,

"Pow! Right Between the Eyes: Profiting from the Power of Surprise" by Andy Nulman
so I asked the audience, when they had last surprised a customer.

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Do You Want More Revenues?

Do You Want More Revenues?
RFPs?
"Who needs them?"
"They are complicated and way too much work."
"I don't have the time to reply to them."

If this sounds like you, then you really need to keep reading.

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Using Twitter for Profit

Using Twitter for Profit

On Tuesday, I gave a seminar on "How to Increase Your Profits" to about 120 members of the Professional Golfers' Association of BC. These are the people who help to run the "golf" business. They operate the golf courses, pro shops, golf teaching schools, driving ranges etc. Like all small businesses, they were very interested in discovering more ways to help their businesses make more money.

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Want To Accept Credit Cards?

Want To Accept Credit Cards?

Most Canadian businesses that deal with consumers (B2C) investigate accepting credit cards. To most small business owners, the language of credit cards is very difficult to understand...not to mention the fees involved.

To accept credit cards you will need to open a merchant account with a credit card processing service. Your bank is almost certainly involved with one of the large payment processing companies, but in most cases, you are free to choose your own service provider. There are numerous fees that you will be charged, so be prepared with a list of questions to ask the company that you interview.

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